Résumé

Interactive  web technology advisor, empowering clients to improve  web presence through SEO, social media, inbound marketing, lead generation, user-centric interfaces and digital media applications. Passionate about collaborating with public and private organizations to improve online strategies. Over eight years of experience with client relationship management, vendor coordination, presentation, training, implementation and analysis.

Core Competencies

• Social media
• Content management systems
• Web conferencing solutions
• Streaming media
• Tech support
• Podcasts
• Relationship management
• Training/Presentation
• Scope of work
• Project leadership
• Marketing strategies
• Design, production, & implementation

Key Accomplishments

• Streamlined over seventy websites by ascertaining customer requirements, improving structure and appearance, resolving technical issues, creating online communities and enhancing online presence. Resulted in increased traffic, higher conversion rates and greater brand recognition.
• Launched and managed extranet for 10,000 court employees, boosting traffic by 250% through interactive media such as online learning tools, court-related video/ audio, and legal documentation.
• Spearheaded development of online learning courses for California courts, leading to higher county compliance with state mandated regulations and increased funding in many counties.
• Instructed software trainings for California judicial courts and numerous private organizations, both onsite and via web conferencing.
• Established and maintained relationships with clients resulting in $12 million dollars in revenue as part of team for The Princeton Review
• Secured $600,000 in web conferencing contracts for BT conferencing USA.

Work Experience

Web Marketing Consultant, Clarkdale, AZ/Boston, MA                                      2008-2009

• Instructed customers on SEO best practices, CMS software use and content creation, facilitating the transition to self-managed web presence.
• Cultivated social media strategies and tactics for clients, increasing traffic and inbound marketing leads.
• Supervised design, production, and implementation of site on Joomla and Wordpress platforms, allowing quicker development of web content and enhanced SEO.

Web Project Manager
Magic Hour Communications, Waltham, MA                                                              2007-2008

• Trained clients and supervised implementation of content management systems and web social networks for over 30 companies, both onsite and via web-conferencing.
• Created over 25 websites including site architecture, marketing strategy, online communities, search engine optimization, interactive content, design, production, and implementation.
• Provided technical support for 60+ websites, producing quicker response times to customer queries.
• Managed client expectations, project specifications, timeline, scope-of-work, and goals, yielding successful deliverables.

Web Specialist/Analyst
California Judicial Courts, San Francisco, CA                                                              2002-2005

• Oversaw establishment of first online learning courses for California judicial courts.
• Pioneered redesign of look, navigation, and architecture of court intranet and extranet utilized web best practices, increased traffic and earned accolades.
• Launched extranet/intranet for 10,000 state employees.
• Enlisted educators, talent, subject matter experts, and web/media technology staff to generate content for websites and e-mail marketing campaigns.
• Guided development of content for web-based audio/video training archive.
• Directed training of California judicial staff statewide on various web applications.
• Increased attendance (98%) and productivity of quarterly statewide agency meeting through innovative design and presentation of content and materials.

Account Manager
The Princeton Review, Berkeley, California                                                                2001 – 2002

• Increased customer base and successfully secured $20 million dollars in revenue as part of a 12 member team
• Professionally resolved complaints, handled customer registration and inquiries.
• Organized queries for field personnel and clients by scheduling classes.

Web Conferencing Specialist
British Telecom, Braintree, MA                                                                                               2001

• Built web conferencing training sessions and related collateral for BT Conferencing USA.
• Evaluated and determined best software for use in web conferencing division.
• Established over $600,000 in contracts for BT web conferencing services, leading to an expansion of the web department.

Web Designer
Amblewood Design, Boston, MA/San Francisco, CA                                                  2000-2002

• Ascertained client vision, designed, programmed, and implemented websites from concept to production, resulting in a professional web presence.
• Networked and recruited top-tier clients including California Courts, Massachusetts General Hospital, Staples, Dunkin’ Donuts

Education & Training

Effective Communication & Human Relations Course, Highly Effective Presentations
Dale Carnegie Training, Waltham, MA                                                                             2007

Bachelor of Arts: English/Digital Design/Psychology
University of Vermont, Burlington, VT                                                                    1995-2000