It was only the latter that was true.

“What!” you say, “Gabriel Krechmer! How could you! I trusted you and this is how you repay me!”  you are hurt! you are angry!

I know, I know. I broke your heart; here you were looking for valuable information about the interwebs and social interneting and nothing except for one post on web presence for job hunters.

The truth is this: while I have years of experience as web professional, the technology that was my passion. The truth is I think technology is like the mind: it makes a better slave then a master. It can do wondrous things, but it is just a means to an end. I couldn’t admit it to myself.

I lied to you and me. In my head, I thought I would be worthless to you were I not to be provide value on a mainstream technology level.

I thought you wouldn’t love me. Ahhh, but you do. How could you not? So what is this blog about? better question: what am I about?

The last 7 months have brought clarity about who I am and what my purpose
in this time of change is, and will be more congruent about it.

I am three-fold: I am a teacher, an artist, and a shaman.

My interests are still psychology, consciousness, and quantum physics theory

So what has happened in the last 7 months? what’s the new direction? what’s going on here? next blog entry, my friends, next entry.

You’ll be seeing changes in my blog direction and more information on my true passions of this world, and it is all for you, my people….

I promise not to break you’re heart, ever again, I will be true to you from now on….

until next time, beautiful peeps….

Why would you even need an online presence?

Let’s look at job hunting. Today, it is not simply enough to submit a resume. While it is true that your resume could help to get you in the door (and is still a requirement even in this age of LinkedIn), an online presence will expand your persona, can take advantage of multimedia (podcasts, video, etc) and will give you a leg up over your competitors. On the web, you can generate your own personal PR. If the employer likes what you have to say, you create buy-in before you even walk through the door. Simply put, you can sell yourself by putting your persona online. And, if your perspective employer does not like what he sees, you probably weren’t a goof fit anyway,

That said, let’s get to the meat of this post:

So, how do you do it? where do you start?

Google Profiles: the newest entry into online presence, and possible the most important. Profiles was launched in late April 2009 and it will spread quickly. It is possibly the fastest way for someone to access your information. All they need to do is google your name and any pertinent information (i.e. Bill Smith Musician) . Click on the link above to access Profiles or read more about it here.

My Google Profile

LinkedIn: No doubt you’ve heard of this service, LinkedIn is the professional social networking portal that allows you to connect with co-workers and  present your work history to those who may seek to employ you in the future. If you haven’t set up an account you should definitely do so.

VisualCV: another resume site that lets you present your resume in a very good light. Places for video, recommendation, and portfolio pieces can present you in rockstar fashion.

Twitter: Ah yes, the non-stop rocket that is Twitter. Yes, set up a twitter account. Here’s the key: provide useful links and information and you will paint a pretty picture of yourself. Read this article for more information on using twitter effectively. The short of it is, you don’t need to be tweeting all day to be effective, you just have to bring solid value.

Blogger or Wordpress: Using these blogging services is relatively easy. Creating a blog is essential to getting yourself out there. Blogging can set you up as a thought leader in your field of choice. Doing so conveys a level of expertise to your peers and, ultimately, to your prospective employers. couple this with tweets about your posts on twitter, and you establish your value inherently.

Moreover, I began to see that 80% of what I was taught was just plain wrong. Since the 1920’s, we’ve had proof that the world is not just a dense matter that we have no energetic effect on.  We have become conditioned to be slaves to our reality, when the truth is quite the opposite. You may have heard the phrase you create your reality and manifest your desires and dismissed it as new age, woo-woo terms. In fact, there is solid science backing these sayings.

‘ Bombastic claims!’  you say.

‘You crazy!’ I say,

It sounds way out there, I know. The first time I saw the quantum physics movie, What the Bleep do we Know,  I ended up walking out halfway through the movie. It was such a mindwarp to willingly accept the ideas that were being presented as fact.

It took me several months to return to the film, and this only happened because I was living in the new age bubble surrounding San Francisco. When I saw it’s full breadth, I was blown away. I’ve since watched the movie roughly 30 times in an attempt to soak in all the information it provides.

I have since done much research around the field, trying to ascertain how it works and what true power is inherent in its teachings. What I’ve discovered was beyond my expectations.

In the coming months, I’ll attempt to condense my research into a coherent, chronological form. In non-scientific terms, I’ll illustrate how quantum physics works and I’ll present vast amounts of scientific studies from respected institutions to back my claims. Based on those theories,  I’ll lay out what needs to be understood to correctly effect the reality around you.

These will be paradigm shifting ideas I will be putting forth. If at any point you disagree with me, I encourage you to challenge me on any points you find hard to believe; this is one of the most effective ways to fully understand the concepts to be presented.

let the games begin…

Frequently, I get asked “How should I get started in search engine optimization, and what do I need to know?” In truth, there’s no straight set of rules. SEO is a dynamic creature: the parameters and its shape are constantly in flux. What was true for search engine results  last week could change the week. Google seems to change its search algorithms more than I change my Brita filter, so be sure to research the latest trends every few months if you’d like keep your site at the top of the rankings.

Different types of Search Engine Results

There are 2 types of search results: AdWords and Organic.  AdWords are the PPC links (Pay Per Click) and can cost anywhere from $.02 to $13.02 per click (possibly higher at the time of publication of this article)

Google Organic and PPC results

The most effective search results come from the organic results. These come from natural search engine optimization techniques which I list below. This is the bread and butter, folks. Studies have, again and again, proven organic search results to be the most effective type. More information is available at SEO Tips

Optimize Your Website Structure and Design

The first step is finding  the right keywords. This is crucial for use in your content, navigation, and website pages, as it will define how well search engines catalog your site.  An excellent article for finding keywords is here.

Once you have your keywords established, the next step is creating a site that’s search engine friendly. Using keywords for the naming structure, you can customize your title tags, organize  a simple and effective site architecture, and use absolute links. An excellent article for more detail and information is searchengineguide.com’s  Beginner’s Guide on SEO

If you’re using a open source CMS or blog software, such as Joomla or Wordpress, you may want to consider installing a plugin / module to optimize your site. Wordpress has an excellent plugin called the All-in-one SEO Pack that works beautifully.

Optimize Your Content

Once you have the website structure optimized, your focus should turn to content. Google’s search engine algorithm is a highly guarded secret, but the basics for content revolve around freshness, links, and keywords. These are actually the basics of the recently developed field of inbound marketing.

In the world of SEO, content is king. You should focus your efforts around becoming a thought leader. This means composing articles on the latest trends in your field and establishing yourself as a resource for others. Content should also be appropriately peppered with keywords, though too many will trip an alarm at Google and classify your site as a data manipulator, read more in this great keywords and content article.

Accomplishing all of this keeps content fresh and  results in other sites linking to you. The more content you have, the more sites link to you. The more links you have, the increased likelihood you’ll be listed in search rankings relative to your keywords and field.

More  excellent information can about effective marketing practices can be found at  Hubspot, an online SEO marketing firm out of Boston. They also have a terrific & free utliity called Grader.com. It ranks your site against your competitors in the world of SEO.

Altogether, SEO is not a science but an art. You will, most likely, end up tweaking your keywords and content until you find the correct recipe for success in your chosen field. Combine this with leading edge thinking in the form of fresh content and you’ll be on your way to a site at the top of Google’s list.